Tag Archives: Brand

The Intersection of Strategy, Brand and Culture

I was with a group of business leaders recently and the topic we were discussing was how to lead during a time of instability. You can imagine why this topic was relevant considering the rapid changes in the economic and … Continue reading

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Two Wheel Commute

Across all industries, we’re seeing an increased focus on wellbeing. Some believe it’s driven by the increased cost of healthcare. Others point to an increased awareness of health thanks to the ubiquitous amount of information available to consumers. Whatever the … Continue reading

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Delivering The Workplace as a Hospitality Brand

Brands are meant to communicate values and make bold promises.  Great brands proclaim aspirational values that can inspire customers to lifelong loyalty.  At the recent Corenet Global Summit of corporate real estate executives, I presented a strategic framework for delivering … Continue reading

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