Monthly Archives: September 2015

The Intersection of Strategy, Brand and Culture

I was with a group of business leaders recently and the topic we were discussing was how to lead during a time of instability. You can imagine why this topic was relevant considering the rapid changes in the economic and … Continue reading

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Examining the 4 IT Principles of Competitive Advantage

In 2003 Nicholas Carr wrote an article, “IT Doesn’t Matter.” Things have sure changed since then. Today, IT helps companies – including Steelcase – gain a competitive advantage through advanced tools and data analysis.

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